Saying that gamers are excited forLeft 4 Deadis a serious understatement. Pre-orders for the title are 60 percent higher than they were forOrange Box, and Valve says thatL4Dis EA’s number one Xbox 360 game for the holiday.
With such positive reactions to Valve’s new IP, the company has decided to invest $10 million on a massive ad campaign that will include commercials which are said to mix humor with horror, environmental ads similar to what Take-Two did withGrand Theft Auto IV, ads in magazines like Playboy, and marketing on Web sites.
If I’m forced to see ads for a videogame plastered all over the place, it might as well be for a game ofLeft 4 Dead‘s caliber, right?
Also, don’t forget that a demo will be out in early November for Xbox 360 and PC; it’s actually going to feature online co-op, so that should give us a nice glimpse of what’s in store.
[ViaEdge]
