Valve is marked for its consistent quality, but not its consistent scheduling. The PC powerhouse is notorious for unpredictable releases and lengthy delays, but the developer/publisher claims that it isn’t schizophrenic, and defends its spotty launch dates.
“I think it’s fair to say that Valve never approaches a product release the same way twice,” says Valve marketing chief Doug Lombardi. “WithHalf-Life 2we took six years to create an epic sequel, then we immediately shifted to episodic releases, which were then followed by the release of a new IP (Left 4 Dead) which was given a sequel in less than a year.
“Now, withPortal 2, we’ve taken a couple of years to produce a full sequel to a game that was launched in episodic size. The point is not that we’re schizophrenic, but that we try to productise every game in a way that’s best for [it], given market conditions and other factors.”
When will market conditions be right forEpisode Three? Just askin’ …
Valve: ‘We’re not schizophrenic’[CVG viaXbox World 360magazine]
