[Every Friday, Destructoid will pose topical a question to the community. Answer it if you want!]

Electronic Arts has been attacking Activision andCall of Dutyto an extreme degree as we grow closer to November. While Activision has been doing its best to ignore any mudslinging, EA has been having a rather one-sided argument, trash talking its more stoic rival in a shameless manner.

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Some of us think the verbal onslaught is a bad idea, something that detracts attention away fromBattlefield 3‘s merits as a videogame. Others think some colorful hyperbole and rivalry is good for business and keeps people talking.

That’s this week’s question — is EA really doing itself and its game a disservice by constantly talking about a rival’s product, or is the tactic ultimately a good business move that keeps hype flowing and fanboys debating? Is this post, itself, a mark of EA’s PR success in that endeavor?

The opening area of the Whisper mission, in a small grove.

The Divide in the Cosmodrome, where the Guardian was resurrected.

A holofoil Ribbontail, as seen in collections.

The Phoneutria Fera hand cannon, inspired by the Season of the Haunted armor set. It has a unique, galactic glow.

Three Fuses appear in a match of Apex Legends' Wild Card mode.

Mad Maggie opens a supply bin and an item with a symbol indicating infinite ammo appears.

Legends slide through a zipline in King’s Canyon in Apex Legends.

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The Yeartide Apex tex Mechanica SMG with a Holofoil glow.