Square Enix boss Yoichi Wada is all aboutCall of Duty: Modern Warfare 2. Sure, they’re publishing it in Japan, so there’s that, but it’s also about wanting Japanese gamers to open up to western games.

“Even now, there have been people in Japan using the label youge- (literally ‘Western games’) with a terribly discriminatory meaning,” Wada said in an interview.

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“I’d like them to try it once,” he said. “If they play it once, they’d realize how incorrect that label is.”

I can see where the guy is coming from, but I think the release ofMW2there is one of many early steps to get them to warm up to a new type of gaming experience. We’re talking about a country that plays games that require no actions other than reading. And these games sell like hotcakes.

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Even then, there will always be that divide. Two totally different cultures looking for different things. You’ll find just as many westerners that “don’t get” Japanese games. Maybe if they took a cue from my above image in Japan. That would surely help, wouldn’t it?

[viaCVG]

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