[Update:When researching this story, I failed to notice that these videos were created “on spec,” meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never will be. I apologize profusely for this error.]
It’s been a while since I’ve been able to ask this question aboutSony marketing, so I’m going to savor it a little bit: Who the hell thought this was a good idea? You have children with things fused to their faceswhich bleedwhile they alternate between being cheerful and comatose? You really want to suggest potential health risks associated with videogames? Are you out of yourfreaking minds?
you may view the other two videos below. The last is an ad in the vein of the big-eyed African kids on late night TV, which has an actual number you can dial. Unfortunately, instead of getting some “clever” additional marketing, the number goes to aeyecare companybased in Alabama. Smooth, guys. Batting 1000 here.