While there wereHalo: Reachlaunches taking place worldwide, few were as big as the massive celebration that took place in New York City’s Times Square.

Where else could you find Xbox Live’s Major Nelson, GameTrailer’s Geoff Keighley, and Bungie’s Frank O’Connor? They weren’t there for the Kid Cudi performance. Instead, they were among the hundreds of fans who came out (and lined up, some of them for days) to pick up their copy of Bungie’s latest and greatest.

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Credit goes to Andrew Melnizek for braving the crowds and snapping these photos of the event.

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