Say what you will about Nintendo (I know I have), but one can’t help feeling alittletrace of admiration for Nintendo CEO Satoru Iwata, who has taken personal responsibility for the 3DS’ disappointing performance and subsequentprice cut, along with an impressive 50% pay reduction.
“For cuts in fixed salaries, I’m taking a 50% cut, other representative directors are taking a 30% cut, and other execs are taking a 20%,” he announced.
Of the 3DS price cut, Iwata said: “We decided that if we take brave measures now, there’s high likelihood that a many players can enjoy the Nintendo 3DS in the future.”
This has been a pretty big disaster for Nintendo. You can certainly argue that “The DS didn’t sell well at first either,” but it was averydifferent market back then, and Nintendo knows it. With a lot more competition and rapidly shifting technology, the 3DS is in a very vulnerable position and onlyUrban Champion 3Dcan fix things!
Nintendo President Takes Blame for 3DS, Getting 50 Percent Pay Cut[Kotaku]
