What do hamburgers andCall of Duty: Black Ops‘ upcoming “Escalation” map pack have in common? Well, nothing, other than gamers are probably hungry for both. (Rim shot.)

The latest trailer mixes live action diner action with plenty of footage from the upcoming downloadable expansion. This also includes footage of the “Call of the Dead” zombie map, which assembles adream team of Hollywood horror talent.

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GameStop is also hoping you’ll head into a shop to pick up the content instead of being a lazy ass and just getting it online. The retailer is offering up a “Double PowerUp Rewards” bonus if you pre-order the content. The PowerUp Rewards program can get you great stuff like a phone call from NASCAR’s Joey Logano (only 60,000 points!) and a “It’s on like Donkey Kong” hat.

“Escalation” hits Xbox 360 on May 3; PC and PS3 owners have to wait a month.

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