Atlus. I love those clever as*holes. Today they sent gaming press an email titled Atlus PR: Badass Asset Alert, with new screenshots forKenka Bancho: Badass Rumble, a new PSP game set to launch next month.. In it, the text had overused words with “ass” in it, with selective bolding of the letters in said words, as shown here:

Ourassociatesassume that you will love these new kick-assassets we haveassorted for our upcoming gameKenka Bancho: Badass Rumble, set toassault the PSP on 11/10/09. We hope that you or one of yourassistants willassemble them on your website. Will we assure you that your readers will laugh theirasses off? You bet yourass(and we’re not just trying to kiss-ass)! Sorry for this long-assemail and for being soassertive.

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The good news is thatKenka Bancho: Badass Rumbleis not ass. It’s actually pretty badass. I’ve been playing review code, and I can say that this a great portable sandbox-y brawler so far. Look for my review next month. For now, enjoy the screens. Ass.

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