Final Fantasy XIIIis steeling itself for launch in Japan, ready to release on December 17. In preparation for the game’s imminent arrival, Tokyo’s wacky Akihabara is goingabsolutely mentalwithFinal Fantasymayhem,plastering imageryfrom the new game all over the bloody place. This is what market saturation looks like when taken to its literal conclusion.

There is basically no way you could walk into a game store on Tokyo and not know thatFinal Fantasy XIIIwas coming out. If only they’d do that for games that actuallyneedthe promotion, and we might see things likeOkamisell more than five copies. Ah well.

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