It’s not really “too hot for TV,” it’s too long for it. At a minute and thirteen seconds, this is just a large collection of clips. Of those clips, they took the ones that were most cohesive/socially-acceptable-yet-suggestive and put them into athirty-second spotto air on television. Then they release this to the web because, hey, why the hell not? It’s still kinda funny.
But, since they want people to really talk about it, instead of calling it the “uncut” ad, they call it “TOO DIRTY FOR TV” and get the people thinking it’s a controversy. Then the people on the net promote it for them more effectively than the ads they bought on television.