Electronic Arts CEO John Riccitiello has yet again demonstrated his company’s obsession with Activision, claiming thatBattlefield 3has been designed to take downCall of Duty. Just likeMedal of Honorlast year, and whatever failed endeavor they come up withnextyear.
“This November we’re launchingBattlefield 3,” he stated. “It’s going up against the nextCall of Duty, which is presently the number one game in the game industry. It’s a game that did $400 million in revenue on day one.
“This game is designed to take that game down. If you’re looking for a battle of the titans, a Red Sox versus Yankees, if you’re trying to understand if it’s Microsoft versus Google and what the tip-off point is for this holiday season — this is it. There’ll be a couple of hundred million dollars of marketing between these two products going head-to-head; similar designs, we think we’ve got the better product. It’s going to be a blast.”
Somewhere, an Activision executive is laughing at this, because it’s pathetic. Electronic Arts needs to get offCall of Duty‘s nuts, as I’vestated elsewhere, because it looks desperate when it talks like this. Not to mention, any game designed with the intention of “killing” a rival title invariably fails, because you spend too long looking at someone else’s work and not enough time perfecting your own.
Riccitiello hails BF/COD “battle of the titans”[GI.biz]
