In the same way thatGuitar HeroandRock Bandcan help gamers discover new artists and gain a new passion for music, one developer believes that DJ Hero actually increased sales of real-life DJ equipment. Freestyle Games believes that clever marketing in some stores has led to more decks being sold.
“I can’t confirm it, but someone’s told me the same thing about DJ equipment — that they’ve seen sales in The States at Best Buy and Wal-Mart increase,” says Freestyle creative director Jamie Jackson. “They had a strategy where the music games were situated near their music area. I thought it was quite a cool way of doing things, but I think it works differently for each market. One thing that I’ve learnt is that the American market is vastly different to the UK and European market,”
If you’re a fan of that DJ stuff, then this is good news. You kids and your crazy non-music.
DJ Hero ‘increasing sales of DJ equipment’[CVG]
