WayForward’s upcoming Xbox Live Arcade and PlayStation Network titleBloodRayne: Betrayalis already turning (and rolling) heads. We gotour first glimpseat the gorgeous HD side-scroller in action last week with the game’s debut trailer.

This week, publisher Majesco has released the first in a series of developer diaries featuring designer/director Sean Valasco. The developer starts by shedding light on the game’s visuals, powered by its next-generation side-scrolling HD tech.

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What that means is thousands and thousands of frames of in-game animation… and a whole hell of a lot of blood.

“We put a lot of work into the a fluid dynamic system so we could create really realistic flowing blood particles,” he explains to the delight of gorehound gamers everywhere.

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It shows: the footage in the developer diary is soaked in red, with Rayne sucking life from enemies, and lopping off heads which roll across the ground.

“We just wanted this kind of cacophony of disaster,” he says, later adding “it’s like a beautiful mess.”

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BloodRayne: Betrayalis out this summer; we’ll see and play more at E3 next week.

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