Triple A titles likeModern Warfare 2andAssassin’s Creed 2have intimidated a lot of publishers whether they want to admit it or not, and have undoubtedly forced a number of the 2010 delays we’ve seen lately. Gearbox’sBorderlands, however, has remained resolute, withpublisher 2K Games believingthe RPG shooter will be able to rival the hottest games of the year.
“Borderlandsis an incredibly strong offering for this Christmas,” says UK marketing manager Simon Turner. “Created by veteran developer Gearbox, we think thatBorderlandscan stand shoulder-to-shoulder with any game — it’s slick, fast-paced, tremendously polished, and incredibly stylish.”
Turner also believes thatBorderlandswill be genre-defining: “We think thatBorderlandscould create an entirely new genre — Role-Playing Shooter. Think ofDiabloin aMad Maxworld and you’re close.”
I’m glad to see 2K Games is putting so much faith inBorderlands. Games often live or die by how much support a publisher gives them, and considering how few people knew about this game a year ago, it’s terrific that 2K has put it in the spotlight and given it the attention it deserves. I hope Borderlands turns out great, and rakes in the money it deserves.
